Inside the Ariston: a project turning memories into space

The Ariston Theatre in Sanremo is a spellbinding place, one steeped in history and emotion, that has witnessed the countless stories of the events and people that have brought it to life. Its style is a patchwork of eras and sensations, a vibrant and indefinable blend. When we were tasked with designing the two new […]

Palmiro Bruschi’s tobacco ice cream

“I was invited to Eurochocolate and told to bring a chocolate gelato. At which point, I asked myself: what should we do? What shouldn’t we do?” This is the beginning of the story told by Palmiro Bruschi, a master gelato maker at the Gelatiera Ghinoni, a historical family business which over the years has become […]

ORA Forneria: when bread becomes experience

“If not now, when?” Sometimes, the most important projects stem from a promise. Which is what happened to Carlo Massucci and his business partner, Riccardo Raspa, two friends who had set themselves a specific goal: by the time they turned forty, they would turn a shared idea into a real business. ORA Forneria was the […]

A combination of tradition and design: Gelatiera Ghignoni’s identity

When we began working on the Gelateria Ghignoni, our first priority was to go there, meet Palmiro Bruschi and observe his work up close. For us, this is the most important step. Before we can even begin to imagine a space, we need to understand the people who inhabit it, how it functions, what takes […]