During Milan Design Week 2026, FAEMA presented its new “Affinity” concept through a series of events exploring the relationship between coffee culture and interior design. Together, ISA and FAEMA introduced a shared vision for the HoReCa market: transforming hospitality spaces into immersive environments where technology, aesthetics and relational experience converge. At the core of the collaboration, ISA developed a custom multifunctional bar counter, designed specifically to enhance the dialogue between coffee machine and architectural space. A project built on design affinity and shared culture — where machine and furniture become part of one coherent narrative.